I learn by making.
When I'm curious about an unfamiliar field, I build something, even something small. From AI tools to The Gate, what I learn hands-on shapes what I design next.
Hi, I'm Hyo. I design useful products and sometimes build them myself. I'm currently at LottieFiles.
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When I'm curious about an unfamiliar field, I build something, even something small. From AI tools to The Gate, what I learn hands-on shapes what I design next.
I start with the product's purpose and constraints, then look for moments that feel natural and enjoyable to the person using it.
Rather than finishing a design and then making the case for it, I work toward answers through reviews and conversation. Colleagues and people in the community often help me see things differently.
LottieFiles is a global platform for creating and using Lottie animations. I design workflows that connect Figma, After Effects, VS Code, the web, and Lottie Creator.
View related workI help run Seoul's official Figma-supported community, with more than 6,000 active members. I've organized over 20 meetups in Korea and abroad, from choosing topics and supporting speakers to running the events.
Visit communityAt this HR tech company focused on career discovery and hiring, I helped grow a Figma library into a design system and launched and improved a range of career products.
View related workBuzzvil builds lock-screen and rewarded advertising products. I built a mobile design system, designed experiences for new ad products, and established shared guidelines that helped partners integrate the SDK without losing what made their own products distinct.
View related workI co-founded a Korean-learning startup for Spanish-speaking K-pop fans. I led work across product, content, social media, and community, taking the web app from launch through growth and acquisition.
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Teaching & speakingCourses and workshops for working designers, plus talks on products and design systems.
BookAuthor of *Do it! Product Design in Real-World Order*, organized around how product work actually happens.
ArticlesNotes on product design, systems, community, and learning by making.View all articlesI am open to global product design roles, creative technology collaborations, community sessions, and independent projects.